Press Releases

Introducing The New BRITAX Secureguard

We are no stranger to making long car journeys, endless amounts of hours my children are in their car seats and I find it incredibly important that they are safe in the seats which we have for them. My son particular has had a 3 point high backed car seat and has done since he moved out of his 5 point harness seat, we are very fond of his current seat compared to a booster seat as it’s fixed in place, doesn’t slide and is comfortable for him should be wish to sleep as it holds it upright.

One thing I have noticed during the time Lewis has been using this form of seating is that he slouches and the seatbelt can become tight around his stomach. This has recently made me aware of the injuries which he sustain should we be in an accident.

Until now!

BRITAX are in the process of launching a new technology to turn a 3 point seatbelt into a 4 point seatbelt focusing on protecting children from abdominal injuries. Introducing the SecureGuard…


As part of our BRITAX Ambassadorship we shall soon be receiving a new Group 2/3 car seat for my son which will feature the new SecureGuard technology for him to test. Feel free to follow my Instagram account where you will find pictures of our experience using this new car seat and our thoughts.

In the meantime I shall leave you with this Press Release and Video below introducing the new BRITAX SecureGuard.



SecureGuard helps to reduce abdominal forces by up to 35 per cent in the event of an accident

UK, October 2015 – Children love to move around in their car seat, but research shows that wriggling, sleeping and turning can compromise their safety – even when secured by a 3-point seat belt in a booster seat[i]. Today, responding to concerns from experts and parents[ii], car safety specialist Britax introduces SecureGuard, a seat belt extension proven to reduce abdominal forces in the event of a collision.

Every car journey is an adventure for a child, but in a booster seat the adult seat belt easily rides up to lie across the child’s belly due to movement in the car seat. One study[iii] shows that children in highback booster seats spend around 20 minutes of a one-hour drive in a slouched posture, confirming previous studies suggesting that children do not always sit upright in the car.

In the event of an accident, frontal collisions are the most common[iv], and a displaced seat belt in a booster seat makes the abdominal area much more vulnerable. In fact, abdominal injuries in frontal collisions represent 30 per cent of injuries for children in booster seats.

Introducing SecureGuard – the 4-point seat belt.

SecureGuard Car Seat

To improve the protection of a child’s abdominal area while in a booster seat, car safety specialist Britax has developed a solution to prevent the lap belt from moving upwards during the course of a car journey. SecureGuard is an extension that is easily clipped onto the existing seat belt, making it a fourth anchor point which ensures that the adult lap belt remains in the optimal position over the pelvic bones, even when a child moves around in their seat. It’s the first time this technology has been used in Europe, further establishing Britax as a safety leader.

Car crash tests show that the technology reduces the abdominal forces by up to 35% compared to a car seat not using SecureGuard, keeping children in the safest possible position within their seat while allowing them freedom to move.

Paul Gustavsson, CEO Britax Childcare says: “Anyone who has travelled with a child knows that they like to move about in their seat, and a parent’s main concern is to care for their safety while they do so. This innovative technology is proven to keep children safer in booster seats, so we are very proud to bring it to parents all over Europe.”

SecureGuard is now available with the highly popular highback booster seats from Britax – the new KIDFIX II XP range, exclusively available through Mothercare with prices starting from £155 in the range. The new ADVANSAFIX II range with SecureGuard, a Group 1-2-3 combination seat, will also be available in selected retailers from October 2015, priced from £250.


  1. Michele Elton

    30th October 2015 at 10:44 am

    Great review. This car seat looks and sounds fantastic x

  2. redrosemummy

    29th October 2015 at 2:05 pm

    This is a fantastic idea, it looks like the perfect way to bridge the gap between a five point harness and a booster seat.

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