Press Releases

Introducing The New BRITAX SMILE!

I am thrilled to still be on the 2015 BRITAX Mumbassador panel, and even more thrilled to be telling you that the all new BRITAX SMILE is now released for retail sale! Priced at £590 inc carrycot this really sounds like a piece of kit to beat all travel systems. What’s more exciting is that I shall soon be receiving one of these pushchairs to put through its paces and share my thoughts with you all. Keep you eye on my social media feeds over the coming weeks. Review to come soon.

For now I shall leave you with a press release, released by BRITAX this week.




UK, February 2015 – Never have enough space for all of your baby gear and shopping when you’re out and about? Looking for something stylish that will fit in with your busy lifestyle? Then Britax, leader in child mobility, has the perfect stroller for you. The all-new, sleek and practical BRITAX SMILE is the ideal every day pushchair for busy parents on the go. Designed with modern families in mind, this cleverly crafted stroller provides parents with the freedom to look and feel great whilst having a pushchair to support them on the move.

Everyday Family Freedom starts with a Smile

Britax is committed to enabling every day family freedom for parents. With so much to think about when venturing out with children, the new BRITAX SMILE pushchair offers a stylish travel solution for parents looking for a pushchair that will make getting around with baby a breeze – whether it’s a trip to the shops, an evening stroll or a country picnic on a sunny summer’s day.

The BRITAX SMILE features a spacious shopping basket that is perfect for storing all-important baby essentials and the toys children can’t do without, as well as those little shopping treats for mum and dad too. The stroller also features 3M Scotchlite™ reflective stripes on the basket. This simple yet effective feature means the stroller can easily be spotted by other pedestrians and cars in low light, giving parents the freedom to take a stroll with baby come day or dusk. What’s more, the air filled rear wheels ensure a comfortable and smooth ride, even on bumpier surfaces.

Other handy features include a multi-position recline, including forward and rearward facing seating options, which allows parents to maintain eye contact with their little ones, as well as a ventilation window in the hood that will keep children comfortable on warm and sunny days.

The BRITAX SMILE will be sold with a matching carrycot, which can easily be attached to the stroller using the integrated Click & Go® adaptors, making it suitable from birth to approximately 3 years old (up to 17kg). What’s more, the adaptors are also compatible with the award-winning BABY-SAFE plus SHR II infant carrier, which was given a Best Buy status by consumer testing experts, Which?, providing comfort and ease when moving your little one out of the car and onto the stroller so families can be on the move in a flash.

Moritz Walther, Business Unit Manager Travel Systems at Britax, comments, “We understand that getting out and about with a baby in tow can sometimes be a struggle for many parents. Juggling a wriggly baby, changing kit and shopping bags can be a challenge, so we wanted to launch a versatile pushchair to make travelling with children as easy, fun and stress free as possible. Families are looking for travel solutions that fit into their unique and varied lifestyle and the BRITAX SMILE is designed to do just that, making parents free to enjoy family life without limits.”

The BRITAX SMILE is now available from leading nursery retailers at an RRP of £590, inclusive of carrycot, in Black, Navy, Red and Silver.

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